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Frozen Over Fresh
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Frozen Over Fresh

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Both frozen and fresh produce are great when it comes to getting your daily dose of vitamins and nutrients. Many people, myself included, have been fed misinformation on the nutritional facts of frozen produce. We’ve heard that frozen produce has completely lost its nutrients, fresh produce is considerably healthier and so on. I’m here to separate the myths from the facts, the truth from the lies and to finally set the record straight on why people around the world are switching to frozen produce.

 

What’s the difference?

This means that for the days or weeks it takes for the produce to reach your grocery store, your fruit and veggies are continuously losing their nutritional value

The biggest misconception is that fresh produce is healthier than frozen. This is 100% not true. Frozen produce is still loaded with vitamins and nutrients, sometimes even more so than fresh produce. Before fresh fruits and veggies reach our grocery stores, more often than not they are traveling thousands of miles to get there. To ensure that the produce is ready for customers to consume, fruits and veggies are picked far before their time of peak ripeness. This is to minimize the potential damage that may occur during transportation, but also so that the produce is ripe once it arrives to our local grocery stores. The issue with picking produce before it’s ripe, is that it begins to lose its nutritional value the second it’s picked. This means that for the days or weeks it takes for the produce to reach your grocery store, your fruit and veggies are continuously losing their nutritional value.

Frozen produce is picked at peak ripeness, giving it time to reach its full potential flavor

Now if you compare this with frozen produce, the process is much different. Frozen produce is picked at peak ripeness, giving it time to reach its full potential flavor. Once picked, the produce is sterilized in boiling water and then flash frozen to preserve nutrients. Some nutrients like vitamins C and B diminish a bit in the boiling process, but an overall majority of the nutrients are kept within the produce. The loss of the nutrients provided from vitamins C and B are worth it when you compare the losses that fresh produce undergoes within only a few days.

Studies have been done to compare the nutrient levels in fresh verses frozen produce and what they found was amazing. One study on broccoli proved that vitamin C levels in fresh broccoli decreased by about 50% in 1 week but only by 10% in frozen broccoli over an entire year. This goes to show how nutrients can still be retained in frozen produce but also how much more convenient frozen produce is compared to fresh.

 

Taste the difference

Secondly, the taste of the produce also diminishes when the fruit is picked too early

When fresh produce is picked before their time of peak ripeness, a few things occur. Most importantly is that it begins to lose its nutritional value the second it’s picked. Secondly, the taste of the produce also diminishes when the fruit is picked too early. The flavor of an apple, berry or carrot grows and develops just as the rest of it does. For it to reach its most delicious flavor it needs to be connected to its roots to receive nutrients and sunlight. When its picked before it has had a chance to fully develop, it only makes sense that its flavor won’t be as juicy and delicious compared to if it had the chance to reach peak ripeness on its own. In the fruit family, there are many that will not continue to ripen after they are picked. Among these are fruits like melon, citruses and berries.

 

Frozen produce gives an added convenience

Frozen produce creates a huge added convenience compared to fresh produce

Time is an aspect of life that everyone cherishes. The more time we have to do the things we love, to be with the people we love, the better. Frozen produce creates a huge added convenience compared to fresh produce. Not only do you not have to stress about eating your produce in time before it goes moldy, but it’s already washed, peeled and cut for you! The amount of stress that’s lifted off my shoulders when I know I can simply open a bag of frozen fruit and pour it in a blender is more than worth it. Whether I’m hurrying in the morning or need a quick and easy snack, frozen produce, but especially frozen fruit, is a lifesaver. Seeds and pits are removed, nutrients are packed tightly, and I feel it’s simply easier overall.

Frozen produce makes it easier for people to get their nutrients. The added time it takes to wash, cut, peel and/or de-pit our produce is an immediate turn off for many, causing us to turn to greasy and fattening take-out meals. The prep free concept of frozen produce is amazing and extremely alluring in our fast pace lives. This is one of the fundamental ideas that came with creating LiveMore Organics. Our desire to bring easy, delicious, healthy meals to people like you stemmed from the belief that frozen produce is extremely underrated. When you buy frozen produce, you are guaranteed a usable item. When. You buy a box of strawberries or an apple, there is a chance it’s moldy, bruised or squished. This makes frozen produce more reliable and more cost effective! Not only that but frozen produce is more versatile compared to fresh produce. You have the ability to eat it frozen in a smoothie, or warm it up to top on your oatmeal or toast. Frozen veggies are great in stir fries, over pasta or simply as a side.